Generational Performance Solutions: A Bold New Brand, A Clearer Mission, and a Promising Future

In today’s rapidly evolving workplace, clarity of mission and adaptability are critical for success. Generational Performance Solutions (GPS), formerly known as YoPro Know, exemplifies what it means to reimagine a brand with purpose. In a recent conversation with Flywheel, GPS founder Kamber Parker shared insights on the rebranding journey, the inspiration behind the new identity, and the momentum it has already created.

A Strategic Pivot Years in the Making

The rebrand wasn’t a spur-of-the-moment decision. Kamber explained that the idea had been percolating for well over a year.

On Tuesday, a new group of entrepreneurs completed the Spring 2025 Retail Lab Boot Camp. This six-week program equips aspiring and early-stage business owners with practical tools and insights for launching and growing a retail venture. The program concludes with participants pitching their business ideas for a chance to receive grant funding.

The curriculum covers essential topics such as business strategy, branding, marketing, e-commerce, point-of-sale, and inventory management. Participants gain hands-on experience and mentorship from local entrepreneurs and industry professionals, fostering a supportive learning environment.

Founder & CEO, Mindfully Aware Driving Solutions

At Flywheel, we’re proud to support founders who turn lived experience into bold, purpose-driven innovation. This month, we’re honored to feature Tasha Hairston Springs, a passionate advocate, speaker, and entrepreneur whose business is reshaping how we think about road safety.

Tasha is the founder and CEO of Mindfully Aware Driving Solutions (MAD Solutions)—a trauma-informed initiative focused on preventing distracted driving through storytelling, education, and advocacy.